Wednesday, January 24, 2007

Naah! TV's not dying shying

This blog was never meant for news links kindofstuff. Anyhow, check this out: TV is dying? Long live TV!

For those who can't bear to venture away from my blog (i know, i know.. stop rolling your eyes), here are some excerpts:

Despite (or because of) the Web, we watch more television than ever....

In the chaos of today's media and technology brawl - iPod-vs. Zune, Google vs. Yahoo, Windows vs. Linux, Intel vs. AMD - we can declare one unlikely winner....

Once the World Wide Web appeared in the mid-1990s, the future looked very clear. Boring old TV, the scheduled programs that come to you through a coaxial cable or satellite dish or antenna, would fade away. Which is exactly the opposite of what has happened.

Despite many Net Age alternatives, we Americans today watch more boring old TV than ever, which is saying something. The numbers are staggering: The average U.S. household watched eight hours and 14 minutes of television a day last season, says Nielsen Media Research. The average individual American watched four hours and 35 minutes a day. Both figures are the highest ever measured in Nielsen's 50-plus years of tracking viewership - and they don't include time spent watching TV on computers.....

The supposed threat from the Internet was that we'd cut back on TV as we spent more time on MySpace or in Second Life. We may well spend more time on such new Net attractions, but we're unlikely to take that time away from video viewing. We're more likely to cut back on things we consider less important, like sleep.....